Many patients come to Fig with questions concerning the company's revolutionary Advanced LipoDissolve procedure. Put simply, Advanced LipoDissolve involves a special lipid known as PCDC administered through a minimally invasive operation.

People seek this treatment because fat tends to accumulate in places where we least want people to notice: our bellies, buttocks, arms, chin, and thighs. Once the lipid is injected into the targeted area, the fat cells in the subcutaneous fat layer—the tissue beneath our skin—absorb the lipid and become inflamed before breaking down and exiting naturally through the body. This process of breaking down and dismissing fat cells continues until every fat cell has been eradicated.

Since perfecting the treatment, Fig has performed 150,000 Advanced LipoDissolve procedures on more than 20,000 patients.

About the Author
An experienced entrepreneur and businessman, Rob Semaan cofounded Fig and helped develop its Advanced LipoDissolve treatment. Today, Rob Semaan and his family live in the South Pacific where he helps manage family investments on the boards of numerous companies.

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    Rob Semaan has enjoyed a rich history of success as an entrepreneur. He and his family currently live in Fiji, where he serves a board member for several successful investment companies based in the South Pacific.


    January 2013


    Rob Semaan